Lately I’ve been thinking a lot about the need for curation services online. The amount of content we are exposed to daily is out of control. Outside of personal communication content (email, text, photos, instagrams, facebook posts and messages, etc) we consume an amazing amount of content daily online. Sorting through all the content at our fingertips is at worst impossible and at best overwhelming.
One set of curation tools is our personal network. Links are recommended via email. Videos are posted to facebook. Articles are tweeted. Some content is specifically recommended for us, and some is blasted out indiscriminately. These are all sources for content, but what truly excites me is the emergence of standalone curation services. By that, I mean services that are built for curation, not a friend emailing you a link to a funny video.
Several standalone content curation services already impress me. The first is the app Prismatic, an outstanding app that surfaces content (mostly print articles) based off your social presence online. I check in with Prismatic a few times a day and am ALWAYS met with interesting articles. Another tool I love is Devour, which hand picks the best new video content. Devour’s content is edgy, and shows how human led curation remains far better than algorithms. These two services use very different strategies to successfully recommend content. While Prismatic bases their recommendations off my tastes, Devour’s curation is based of their tastes.
Some content farms have in-house curation tools. My NYTimes digital front page is different from yours, tailored to my past clicks and interests. The same can be said for my youtube homepage. However, the intention of any in-house curation tools is to keep you in-network, maximizing your time spent on THEIR site. That is why I love content curation services that are unaffiliated from content farms. They are selfless. They are exciting. They serve me with personalized content, which I sure do love to consume.
The emergence of these tools will have a variety of effects. For the consumer, it offers a promise of premium content. However, as these tools further democratize the net, curation services will put additional pressure on established producers to create GREAT content. With so much noise, good just won’t cut through anymore.
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