This picture gets my blood racing (NERD ALERT):
The above picture breaks down all the services currently competing with Craigslist. However, each of the above firms are only competing with Craigslist in one (maybe two) area(s). Essentially, what’s happening is that for a long time now, Craigslist has provided a very solid platform for personalized transactions online. However, it assumes the same basic format is applicable for all these different types of transactions. That is simply not the case.
An interface optimized for selling homemade crafts is going to be different than one optimized for job posting/searching. The reason for this is quite simple: different transactions/postings require different designs and attract different audiences.
Craigslist has provided a very successful, free, and profitable platform. I’ve used it countless times. However, the core product is too broad. Craigslist’s inability to customize its service for different sectors, along with an outdated and hassle-ridden design could well lead to its downfall. That fact, along with the flattened access and distribution platform of the modern Internet, means that Craigslist is being disrupted by many niche services (check out the linked Dave Mcclure post on the power of niche) which are custom built to excel at delivering a single, narrow product.
The reason this picture “gets my blood racing,” is because LOOK AT ALL THAT OPPORTUNITY. There is so much space for narrow, excellent vision and product execution in todays marketplace. The evolution of the Internet has led our society to a place that is so ripe with opportunity for innovation and disruption. But, what is truly beautiful is that those opportunities will/can be successful because THEY SOLVE A PROBLEM FOR PEOPLE. They do genuine good because their products help people live more efficiently. They add value to lives. And that is just plain awesome.
If you like what you read, you should follow me 🙂